How We Work
At High Ground, We Don’t Just Execute—We Guide.
Helping You Take the Right Steps in the Right Order.
Our structured process ensures that every step you take is intentional, strategic, and designed to move your brand forward with clarity and confidence.
Most businesses waste time and money trying to piece together branding, messaging, and marketing without a clear plan. That’s where we do things differently.
We guide you through a proven process that ensures every move you make is strategic, intentional, and aligned with your business goals.
Step 1:
The Summit Session (Fit Call)
Before we begin, we start with a no-pressure conversation to explore where you are, where you want to go, and whether we’re the right team to help you get there.
Time Commitment: 15-30 minutes
What You Get: Clarity on your needs and next steps
Your Next Move: If we’re aligned, we move to Step 2
Want to know exactly what happens in the Summit Session/Fit Call?
Click Here to Learn More →
Step 2:
Pathfinder Session + The Navigator’s Brief
If we’re a fit, the next step is a deep-dive 2-hour strategy session where we will aim
to identify your brand’s strengths, challenges, opportunities, positioning, and messaging.
The result? The Navigator’s Brief—a custom roadmap delivered within a week that gives you everything you need to move forward with confidence.
Your Navigator’s Brief will provide a clear strategy, but implementation is key.
YOUR INVESTMENT
$1,450
Will Be Applied Toward a Pathway if You Continue
Step 3:
Choose Your Pathway
From your Navigator’s Brief, you’ll have a clear understanding and direction
of what’s needed to achieve your goals and elevate your brand and marketing.
You will have the option to take our feedback and recommendations and implement them on your own OR hire High Ground to go hands-on and execute it with you!
Our recommendations will be based on one or a combination of our three growth pathways.
Pathway #1
Foundation & Presence
• Establish a strong brand identity.
• Get clear, professional messaging & visuals.
• Position yourself for growth.
INVESTMENT STARTS AT $7,800
Timeline: Up to 10 Days
Pathway #2
Expansion & Visibility
• Build or Redesign a website & strengthen your marketing foundation.
• Develop content & strategy for audience engagement.
• Expand your visibility & increase leads.
INVESTMENT STARTS AT $13,500
Timeline: Up to 30 Days
Pathway #3
Market Dominance & Long-Term Impact
• Dominate your market & establish brand authority.
• High-impact creative campaigns & paid media.
• Custom strategy for long-term growth.
INVESTMENT STARTS AT $18,000+
Timeline: Up to 60 Days
The High Ground Tool Kit
At High Ground, we don’t believe in one-size-fits-all solutions. We know that growing a business is more than just checking off a list of tasks—it’s about taking the right steps in the right order.
Think of our Toolkit as the gear and expertise we bring to help you navigate your brand’s growth. Whether you’re laying the foundation, increasing visibility, or stepping into market dominance, we have the right tools to get you there.
This isn’t just a menu of services—it’s a strategic approach designed around your business needs. The pathway you choose determines which strategies, creative assets, and marketing tools will be the most valuable to help you grow.
Let’s find out what’s going to make the biggest impact for you.
Each pathway (Voyager, Trailblazer, or Conqueror) includes a selection of these tools, custom-built to align with your goals. That means you get a streamlined, effective approach—not an overwhelming pile of deliverables you don’t need.
Not sure what’s right for you? That’s where the Navigator’s Brief comes in—we assess what moves the needle for your business and create a roadmap that’s tailored to your growth.
Ready to build the right strategy?
Branding & Identity
Brand Strategy & Positioning
Brand Messaging & Voice Development
Logo Design & Brand Identity
Rebranding & Rollout Strategy
Personal Branding Development
Corporate Identity & Guidelines
Digital & Online
Website Design & Development
Landing Page
Strategy & Design
UX/UI Optimization & User Journey Mapping
Website Copywriting & UX Writing
Website Analytics & Performance Measurement
Search Engine Optimization (SEO) Foundations
Accessibility & Compliance Audits
Social Media & Content Strategy
Social Media Strategy & Content Planning
Custom Social Media Templates
Paid Social Advertising Strategy (Meta, LinkedIn, TikTok)
Influencer & Brand Ambassador Strategy
Video Content Strategy & Implementation
Marketing & Visibility
Digital Marketing & Lead Generation Strategy
Email Marketing & Automation Strategy
Conversion Optimization & Funnel Strategy
Advertising & Paid Media Strategy
Public Relations (PR) & Authority Building
Print & Collateral
Marketing Materials (Brochures, Flyers, Sell Sheets)
Tradeshow Booths & Event Signage
Product Packaging & Label Design
Business Cards, Stationery & Corporate Assets
Video, Photography & Content Creation
Brand Photography & Video Production
Behind-the-Scenes & Storytelling Content
Promotional & Explainer Videos
Drone Video & Photography
Strategy, Coaching & Consultation
Brand Audit &
Competitive Analysis
Customer Journey Mapping
Market Expansion & Positioning Strategy
Community Engagement & Partnership Strategy
Sales & Lead Generation Strategy
Leadership Coaching & Brand Training
Your Questions Answered
We know that hiring a branding and marketing partner is a big decision, and you probably have questions. That’s a good thing. You should feel confident about the process, the investment, and what to expect when working with us.
This FAQ is here to clear up confusion, eliminate guesswork, and make sure you have all the details upfront. From how our process works to what happens after your project is complete, we’ve got you covered.
If you don’t see your question here, just ask. We’re here to help.
The Process & Working with High Ground
High Ground isn’t just another agency—we’re your strategic partner. We don’t just execute tasks; we equip you with the right strategy, messaging, and tools to move your brand forward. Our process ensures every decision is intentional, results-driven, and aligned with your long-term success.
Because clarity comes first. The Summit Session is a 15-30 minute call where we map out your goals, challenges, and opportunities. It ensures we’re a great match before diving into strategy and execution. This step saves time, eliminates guesswork, and ensures alignment from day one
Would you build a house without blueprints? The Navigator’s Brief is your strategic roadmap—it gives you a clear, actionable plan tailored to your brand’s needs. Whether you work with us or implement it yourself, you’ll walk away with clarity, direction, and confidence in your next steps.
No. Throwing tactics at a problem without strategy is a waste of time and money. The Navigator’s Brief ensures that everything—from your visuals to your messaging—is built on a strategy that actually moves the needle.
You have two options:
- Take it & Implement It Yourself – If you or your team are ready to execute, you’ll have a clear strategy to guide you.
- Hire Us to Execute – If you want us to bring the plan to life, we’ll roll straight into the next phase and apply your Navigator’s Brief investment toward your chosen pathway.
Absolutely! If you have an existing brand but need clarity, refinement, or expansion, we’ll assess what’s working and what’s holding you back. Whether it’s a visual refresh, new website, or complete marketing overhaul, we help you build on what you already have and take it to the next level.
That depends on the pathway you choose:
- Navigator’s Brief: Delivered within 5-7 days after our session.
- Voyager (Brand Foundation): Up to 10 days after kickoff.
- Trailblazer (Marketing Expansion): Up to 30 days.
- Conqueror (Market Dominance): Up to 30 days (larger-scale projects may take longer).
That’s what the Navigator’s Brief is for! We’ll evaluate your brand’s stage, challenges, and goals, then recommend the best pathway based on your needs.
Branding & Identity
That’s great! If it aligns with your positioning and goals, we’ll refine your brand around it. If it’s outdated, unclear, or not effectively communicating your value, we may recommend a refresh or evolution, rather than a complete rebrand.
Yes—but strategically. We work collaboratively, ensuring alignment at every step. You’ll receive concepts, rationale, and expert recommendations, but we don’t do endless revisions based on personal preferences—every decision must be strategic and intentional.
Yes! Every branding project includes brand guidelines covering your logo, colors, typography, messaging, and how to use your assets consistently across all platforms.
No. Throwing tactics at a problem without strategy is a waste of time and money. The Navigator’s Brief ensures that everything—from your visuals to your messaging—is built on a strategy that actually moves the needle.
Marketing & Visibility
No, we don’t offer ongoing social media management, but we do provide:
• Social media strategy – A plan for what to post, when, and why.
• Custom templates – So you can create consistent, on-brand content.
• Campaign direction – If you need guidance on running ads or promotions.
We provide strategy, messaging, and creative direction for paid ads, but we don’t manage ad campaigns long-term. We’ll set up targeting, messaging, and visuals, but you’ll need an internal team or an ad manager to run them consistently.
Yes! We offer training, workshops, and self-serve templates to empower your team to execute branding and marketing effectively.
Websites & Digital Presence
Yes, we create custom-built websites aligned with your brand strategy. This includes:
• Website redesigns & brand-aligned visuals
• High-performance landing pages
• SEO foundations & analytics setup
• Content & messaging optimization
We don’t offer ongoing maintenance, but we set you up with a well-built, easy-to-manage site and provide training on updates.
Yes! Every website we create is fully responsive, meaning it will function seamlessly across desktop, tablet, and mobile.
Yes! Website copy is included in all branding and website projects. Your content will be strategic, clear, and optimized for conversions.
We provide foundational SEO strategy, which includes:
• Proper site structure
• Keyword optimization
• Content strategy recommendations
For ongoing SEO management, we can recommend trusted partners.
Investment & Pricing
Here’s a breakdown of our core pricing:
• Navigator’s Brief: $895 (credited toward a Pathway)
• Voyager (Brand Foundation): Starts at $7,800
• Trailblazer (Marketing Expansion): Starts at $13,500
• Conqueror (Market Dominance): Starts at $18,000+
Custom projects may vary based on scope.
No, because our work is custom and strategy-driven. However, we guarantee clarity—if you don’t walk away with value, we’ll make it right.
We’ll discuss custom add-ons during your project to ensure you get exactly what you need.
Next Steps & Getting Started
Simple! Book a Fit Call, and we’ll explore your needs, challenges, and whether we’re the right fit to help you grow.
Marketing doesn’t have to be complicated. Wherever you are on your journey, we’re here to help you take the next step—thoughtfully, strategically, and always with your business in mind.
